Welcome to my personal blogsite mainly dedicated for my thesis, a total ad campaign for the Mind Museum.
First things first. My name is Geraldine Serrana and I am an incoming fourth year Advertising Arts student at the University of Santo Tomas. As a part of our requirements for the coming academic year, I will be doing a total ad campaign as my thesis. In line with this, I created this blogsite where I can share to everyone my personal learnings on the said topic.
On that note, I believe not everyone knows about the Mind Museum just yet. So for starters, let me share to you a brief description about it as lifted from the article “New Learning Spaces” by Joy Angelica Subido from the Philippine Star last April 20, 2008. The Mind Museum is the new exciting project by the Bonifacio Art Foundation, Inc. (BAFI) that will rise at the Bonifacio Global City (BGC). It will be the first world-class science museum in the country as it will feature highly interactive, technology-based gadgets and facilities that are expected to make science learning fun and exciting for the kids and kids at heart. Moreover, experts from the academe, arts and corporate world will make up the Exhibit Advisory Council, so that gives us an idea of what to expect from this project. Construction of the one billion peso-facility will start next year, with 2010 as the targeted date of completion.
Sounds exciting to me as I have been a fan of science since I was a kid. Growing up, my parents bought us (me and my sister) science books. Basically, after the fairy tale books-stage, our parents started to buy us informative books, so that’s how I was introduced to the subject. Lucky for me, my parents thought of investing on books early on so I have some references for this thesis by now.:) Although I didn’t pursue a career in science, my interest in the subject continues as it goes along with constant exposure. My sister is a biologist by profession so there’s always a discussion concerning the field, which I find very informative on my part since I haven’t been reading as much science books since I left high school.
Upon reading the article, I knew it would be a very interesting topic for thesis as it is something new given the fact that such facility is the first of its kind in our country. Thanks to my thesis adviser, Sir Gil Velez for introducing me to the topic. He was actually the one who gave the suggestion of reading the article in case I’m interested in making a campaign about it.
So that is how my campaign was born. Right now I’m in the process of nurturing it through research. I will be posting some of those in my coming entries.
Keep you guys updated,
Ging :)
First things first. My name is Geraldine Serrana and I am an incoming fourth year Advertising Arts student at the University of Santo Tomas. As a part of our requirements for the coming academic year, I will be doing a total ad campaign as my thesis. In line with this, I created this blogsite where I can share to everyone my personal learnings on the said topic.
On that note, I believe not everyone knows about the Mind Museum just yet. So for starters, let me share to you a brief description about it as lifted from the article “New Learning Spaces” by Joy Angelica Subido from the Philippine Star last April 20, 2008. The Mind Museum is the new exciting project by the Bonifacio Art Foundation, Inc. (BAFI) that will rise at the Bonifacio Global City (BGC). It will be the first world-class science museum in the country as it will feature highly interactive, technology-based gadgets and facilities that are expected to make science learning fun and exciting for the kids and kids at heart. Moreover, experts from the academe, arts and corporate world will make up the Exhibit Advisory Council, so that gives us an idea of what to expect from this project. Construction of the one billion peso-facility will start next year, with 2010 as the targeted date of completion.
Sounds exciting to me as I have been a fan of science since I was a kid. Growing up, my parents bought us (me and my sister) science books. Basically, after the fairy tale books-stage, our parents started to buy us informative books, so that’s how I was introduced to the subject. Lucky for me, my parents thought of investing on books early on so I have some references for this thesis by now.:) Although I didn’t pursue a career in science, my interest in the subject continues as it goes along with constant exposure. My sister is a biologist by profession so there’s always a discussion concerning the field, which I find very informative on my part since I haven’t been reading as much science books since I left high school.
Upon reading the article, I knew it would be a very interesting topic for thesis as it is something new given the fact that such facility is the first of its kind in our country. Thanks to my thesis adviser, Sir Gil Velez for introducing me to the topic. He was actually the one who gave the suggestion of reading the article in case I’m interested in making a campaign about it.
So that is how my campaign was born. Right now I’m in the process of nurturing it through research. I will be posting some of those in my coming entries.
Keep you guys updated,
Ging :)
